Spokesperson training, Media Skills Training, General media skills —
13 February by Adam Fisher
How to pitch your news story ideas: expert advice from journalists
Pitching isn’t easy, is it? It can be hard to know which journalists to target. And it can be even trickier to grab their attention. The good news is journalists want to receive…
General media skills, Spokesperson training —
9 June 2022 by Adam Fisher
NHS Netflix: What can you learn from this messaging drama?
We often talk about the importance of creating eye-catching messages. One message we saw this week succeeded in grabbing attention. But this is mainly because it led to confusion, ridicule,…
General media skills, Spokesperson training, Media Skills Training —
26 April 2022 by Adam Fisher
How can your spokesperson become an expert media source even when you don’t have a story to tell?
How do you feel when one of your competitors is across the airwaves giving their thoughts on a story? Perhaps it happens regularly, and they often appear on TV screens and radios or are quoted in…
